#Frameio video editing pro#
These days, virtually everyone who cares about a social media presence wants to produce highly polished videos.īelsky told Bloomberg that his company has seen demand from small businesses, schools and large companies that all want to create more video.įrame.io will be integrated with Adobe’s Premiere Pro and After Effects video editing applications. “We plan to deeply integrate Frame.io into Premiere Pro, our industry-leading video editing application,” Belsky said in a blog post announcing the acquisition.
It looks to be a smart acquisition by Adobe, as the explosion in video on social media from millions of influencers has led to huge demand for tools that make it easier to edit clips in real time.
It plans to incorporate Frame.io’s tools into its own to make it easier for creative teams to edit videos together.īelsky said Adobe first considered building its own tools to do this, but ultimately figured it was better to buy Frame.io instead. The platform is said to have more than 1 million users.Īdobe Chief Product Officer Scott Belsky, who is also executive vice president of Adobe’s Creative Cloud unit, told Bloomberg that his company decided to buy Frame.io after learning that thousands of its own customers were using the tool alongside its products. It also enables collaboration, with creatives able to leave feedback, comments and make annotations on individual frames.įrame.io also touts its fast upload speeds to cloud hosting services such as Box Inc., Dropbox Inc. It comes with an array of tools for creative professionals to streamline the video creation process, helping to centralize key assets such as scripts, storyboards, dailies, work-in-progress and so on.
#Frameio video editing software#
Adobe Inc. wants to help video creators be more creative after acquiring video review and collaboration platform provider Frame.io Inc., for a reported $1.275 billion in cash.įrame.io, whose acquisition was announced today, will add more capabilities to Adobe’s Creative Cloud, which accounts for the bulk of the company’s revenue.įounded in 2014 by post-production specialist Emery Wells and technologist John Traver, Frame.io’s software is designed to solve workflow challenges for filmmakers.
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